Monday, April 30, 2012
Paul M. Stubenbordt
Recently, there has been a lot of talk about customer service. I too have written many articles on this topic and advised many clients to take the necessary steps to improve their internal approach to maximize patient satisfaction.
However, customer service is just a piece of the puzzle; a practice needs more than a surgeon and a coffee pot to become successful. Optometric liaisons, external marketing, increased web competitiveness, improved staff training, technological advantages and positi...
Wednesday, September 21, 2011
Paul M. Stubenbordt
According to a recent survey by Opinion Research Corporation, more than two-thirds of respondents depended on online review sites when looking to purchase a particular product or service. More and more consumers choose where they eat, where they get their car repaired and which doctor to use by reading reviews online. In a world with Yelp, Google, Yahoo and blogs, it's important for businesses to manage their online reputation.
Tuesday, April 12, 2011
Paul M. Stubenbordt
Nearly 40% of all online searches in 2010 were geographically targeted — ie, users would enter the city, state or region in addition to what they were looking for (eg, Dallas eye surgeon). Google realized the importance of changing their algorithm to reflect the importance of local search, so they came up with something called Place Search. This led to the creation of Google Places.
Friday, December 3, 2010
Paul M. Stubenbordt
Recently I participated in giving an education talk on LASIK and premium IOL business development. During that talk, the attendees were able to ask the panel of speakers anything they wanted. One question in particular intrigued me.
Monday, August 30, 2010
Paul M. Stubenbordt
If you live in the Dallas area, you've heard of the shoe store I'm about to talk about. It's called Luke's Locker. They specialize in selling running equipment, but mainly shoes.
Wednesday, July 7, 2010
Paul M. Stubenbordt
Prepare for a summer slowdown.
Wednesday, March 17, 2010
Paul M. Stubenbordt
There's something to say for the title of this blog. Like no other medium, people really do believe what they see on TV. Want to become a celebrity doctor? Advertise on TV. I was once in a car with a doctor who got pulled over for speeding. The officer came to the door and said, "Dr. Anonymous, I've seen you on TV. Thank you so much for what you're doing for people. I'm sure you were in a hurry for a reason, just try to slow down." The doctor was off the hook, simply because of the power of TV.
Wednesday, January 27, 2010
Paul M. Stubenbordt
Radio continues to be one of the most effective mediums. The greatest thing about radio is that it is inexpensive, creates an impact and is effective. You can also reach a large number of people (reach), many times (frequency), in a very cost-efficient manner.
Monday, November 23, 2009
Paul M. Stubenbordt
Many practices ask me, "What should I spend on marketing?" Some consultants might give the same number to anyone who asks, a generic $10,000, $50,000, $100,000 or what have you. I, however, believe that there is no simple catchall answer, as many factors influence the true value of advertising. The answer depends on the size of your market, the number of competitors, how new you are to the market and your desired revenue goals.