The first step before you start placing ads is to clarity of scope of work actually needed in your practice. Optometrists can fill several different, sometimes overlapping roles. Here are the most common:
Refractionist or ‘super-tech’
A few surgeons use optometrists as refractionists only. In my view, this is a vast underutilization of resources. In the most efficient practices, technicians (and technology) do the refracting, and patients just have to see one doctor during a visit, an optometrist or ophthalmologist, based on their needs.