I could not believe my eyes last week when I turned on ABC News and saw a story that represented some of the poorest reporting I had seen in a long time. It made me think we've returned to the days of yellow journalism.
After a year or longer, when most luxury offerings got hammered by a never-seen-this-before economy, there are new signs of life that are a positive for those of you who offer refractive surgery and other elective services.
The recent stock market rally aside, Americans have seen their net worth decline substantially in the past year. According to the Federal Reserve, our collective net worth plunged 18% in 2008 as the value of homes, stocks and other assets declined a record amount. Many of us doing refractive surgery are feeling this as we experience softer demand for elective procedures. This should come as no surprise. However, people are still spending money — just a lot more carefully. Every major expenditure is being viewed as either an expense or an investment. It's high time refractive surgeons started making "investment in self" a key message they communicate to their patients. No matter what the economy is like, people still want to take care of themselves.