The gourmet food truck has emerged as a new dining category in many larger American cities, giving urban workers additional lunchtime options and aspiring chefs a new means of delivering their fare besides having to open a restaurant. The trend has even spawned its own reality show, The Great Food Truck Race on the Food Network.
We traveled to Merlindia (via Washington, D.C.) to check out one of the more popular food trucks (as evidenced by the long lines) offered by the Fojol Brothers. In this video segment, you will see how their use of theming, which engages employees and customers, transforms a service offering into a memorable experience. Enjoy!
Video link: http://premiumexperiencenetwork.com/resourcevideo.asp?f=2011-09-15_traveling_to_merlindia
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