Following an increasing amount of literature linking sugary drinks to the prevalence of obesity, the Coca-Cola Company began a campaign this week to address their role in the matter, according to a press release.
The two-minute commercial, “Coming Together,” broadcasted on national cable news channels on Monday night. According to a press release, it’s one of two advertisements expected to debut this week in the company’s effort to highlight specific beverages and their caloric content. The second commercial, “Be OK,” is set to air Wednesday night.
“We are committed to bring people together to help fight obesity,” Stuart Kronauge, General Manager of Sparkling Beverages at Coca-Cola North America, said in a press release. “This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information. The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed.”
According to the press release, the company has dedicated $5 million for 100 new fitness centers in U.S. schools over the next five years.
The campaign follows a recent controversial measure introduced by New York City Mayor Michael R. Bloomberg and the health department there, which limits the size of sugary beverages sold in food service establishments to 16 oz.
Food service establishments, including restaurants, mobile food carts, delis and concessions at movie theaters, stadiums and arenas have until March 12 to adjust their menu boards, as well as cup and container sizes, to be in compliance with the regulation approved in October.
“Overcoming obesity will require work from all of us,” Kronauge said in the press release. “If we are to reach the goal of Americans achieving a happy, healthy and active future we all will have to dedicate ourselves to move forward together.”