Drug campaign shows weight management struggles

  • April 19, 2014

In a national television advertising campaign promoting FDA-approved Belviq (lorcaserin HCl) CIV, Eisai Inc. shows struggles people who are obese, or overweight with a comorbidity, commonly face in their efforts to lose or control weight.

The 2-minute commercial — airing on networks including Lifetime, Oxygen and AMC — promotes the drug as a targeted approach to weight loss and management when combined with a reduced-calorie diet and increased activity.

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