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Obesity gene in children associated with reaction to TV food advertisements

September 27, 2016

Children with the variant of the FTO gene associated with fat mass and obesity who were exposed to television food advertisements consumed more calories of recently advertised foods vs. children with obesity who did not have the gene, according to findings published in the International Journal of Obesity.

“While the biological mechanism is yet unknown, pediatric studies suggest that FTO may decrease satiety responsiveness and lead to excess consumption,” Diane Gilbert-Diamond, ScD, of the department of epidemiology at the Geisel School of Medicine at Dartmouth, and colleagues wrote. “This past research motivated our hypothesis that children with the FTO rs9939609 high-risk allele would have heightened susceptibility to excess consumption after viewing food ads.”

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